Sony TV Scrappage Scheme

Is now the best time to by a TV? Many large electronic companies are feeling the full force of the recession, and have started heavily discounting their products. But, global giant Sony have decided to take things one step further with money off when you trade in your old TV

They have now introduced the Sony TV scrappage scheme on their Sony Bravia TV range. This new scheme will not only allow you to make some money off your old TV when you trade it in , but you could save up to £150 on a brand new top of the range flat screen Sony TV. So, the answer is certainly yes. This is definitely the best time to buy your new TV.

How does the Sony TV scrappage scheme work?

To take advantage of the Sony TV scrappage scheme all you have to do is trade in your old TV in at any participating Song dealer and they will give you up to £150 off on TV’s from the popular Sony Bravia range. In order for you to qualify for this discount, you must buy a TV that is larger than 26” in size. If you wish to save the full £150 off of your new TV, you will need to go for a Sony flat screen that is over 46”. But, one of the best things about this Sony TV scrappage scheme is… your old TV doesn’t even have to be in working order.

There are a number of stores that have now signed up to take part in this offer, they include – all  Sony Centres, John Lewis, Marks & Spencer, Comet and a large number of independent stores. The TV scrappage scheme has been planned to run until mid-October this year and will by accompanied by a full print and TV ad campaign.

Why are Sony offering this service?

Like many manufacturers, Sony have been heavily affected by the growing financial crisis. In times of financial worries, people just don’t buy as many TV’s. Sony are using the TV scrappage scheme to not only promote their Bravia TV range, but to also boost their falling sales.

Ageing rocker Alice Cooper has been signed up to appear in a series of ads for the TV scrappage scheme, and will urge UK customers to take full advantage of the offer before the UK digital switch over. Many customer in the UK will need to purchase new digital ready TV, so this scheme has come at the right time. This money saving scrappage scheme scheme will certainly making buying a new TV much more affordable.

TV scrappage scheme, also good for the environment…

Not only will this scheme allow TV owners to make a little money back on their purchases, but it also helps promote recycling. Obviously, there is a monetary incentive, but this type of TV scrappage scheme may make consumers think twice about throwing old items away. There are now a number of services that allow you to sell your old phones and gold, so it was only a matter of time before this kind of TV scrappage scheme was put into action. If this scheme proves successful, then it’s likely that more electronic companies will follow suit, and other similar schemes will start popping up.